Typography Fundamentals

Typography is one of the considerable knowledge and industry fields, based on typefaces. They are an integral part of any graphic design, publishing or typing projects. However, before clashing with fonts' choice that appears to a major issue in design, one should get acquainted with typography fundamentals, accumulated from famous typographers for centuries, including basic terms, styles and principles.

Typography is a primary integral part of any web0design project, as its main purpose is to carry information. In addition, it is an art of text decoration, so it could readable and beautiful at the same time.

Type family is usually mistaken for types or fonts. In sober fact, it is a group of fonts of the same origin, structure and image. It is a set of stylistically similar characters that you can write or print. Type family includes figures, letters and symbols. Font is a narrows concept, which is determined by several factors, such as size and style. In general, Arial is a type family, and Arial Bold is a font of this type family.

Serif fonts or Antiqua embraces all the fonts with small serifs at the top or at the bottom of their characters. They are strongly recommended for large text paragraphs because of their low readability. These are good for headlines and title lines. Serif fonts have been used since the Middle Ages period (for instance, one can pay attention to OldStyle Century). The characteristic feature: the part written at certain angle is usually thin. Beside Old Style Century, the group of old-fashioned Antiqua fonts embrace such type families (remember this term?) Centaur and Goudy Old Style.

The 18th century was a turning point in typography. It was a period of transitional serifs . The difference between wide and thin character lines is strongly visible, which may be observed in numerous fonts of the time – Baskerville, Times New Roman, Caslon, Bookman, Georgia, etc.

Later they were replaced with Slab serifs , which feature the same width of the lines.

Sans serifs or Grotesque fonts appeared at the end of the 18th century. There are four main types of sans serifs: grotesque fonts (Franklin Gothic) are very similar to serif fonts; Neo-Grotesque fonts (Arial. Helvetica), Humanist fonts (Optima, Verdana, Frutiger) are marked with thorough calligraphic letters and Geometric sans serifs are the most advanced modern fonts. The last ones include Metro, Futura, Eurostile, Rodchenko, etc.

There are also some other groups of fonts of equal importance, including Script and Decorative, but mostly they came from basic serifs and sans serif fonts .

Home Improvement Tips For Smart Homeowners

When making improvements to your home, often times small things can make a big difference. Below are six little tips that you may not have thought about, but could be quite helpful in your next home project.

1. Pick out a suitable height for wall outlets. Though most electricians place outlets 12 inches up the wall from the floor, many people find that height is not high enough to be convenient. As an alternative, consider whether 16 inches might be a better height for less bending, and to get the most out of power cord length for tabletop electric items such as lamps.

2. Use a stainless steel taping knife. Use a tool made out of this material for your sheetrock taping to minimize the amount of cleanup time that is needed after the project is done, and to limit any possibility of having rust forming on the knife, which will make it useless for future projects.

3. Recycle old electronics and appliances. Many electronics recycling establishments are popping up all over the nation and will take your out of date electric products for free disposal that is a lot more eco friendly than putting them in the trash to be put into the landfill. If they’re in working condition, see if a charitable organization will take them so that they can be used again for extended life before they’re recycled.

4. Be organized. Know about every major element, each step of the way through the remodeling process. This will help you to ensure that your contractors will all arrive on the right days for tasks to continue progressing. When your electrician arrives at the correct point, for example, it means that the building team won’t need to wait to put up the walls or ceiling.

5. Put in a dormer to turn your attic into livable space. By building a dormer or two into the attic space, a properly constructed attic will receive natural light and added height to make it a much more appealing room. This can give your home a whole new space like a home office, play room for the children, or even a guest bedroom.

6. Measure everything. There is no such thing as guessing or “eyeballing” a measurement when it comes to the perfect home renovation. More often than not, you’ll find that the way that something looked inside a huge store is quite different than the way that it will appear in your residence. You don’t want to end up getting a kitchen island that will consume every square inch of floor space, and returns are costly and time consuming.

Unique Gifts – Are They a Thing of the Past

Well are they? How did you stumble across my article? No doubt you were looking for this very thing "Unique" am I right?

Lets face it times have changed long gone are the days of knitting and crocheting. Yes I know what you are thinking; there are still a few talented people around that do these crafts. But let's admit it now with the introduction of computers & Xbox the next generation is more interested in helping scratch than ice age rather than doing embroidery. And with mass production of goods, from China and other countries unique is becoming rarer.

Well I have made it my personal quest to find "Unique".

Let's start by saying that on a trip to Africa, I most definitely found it. The African tribal people would unduly have to be some of the most talented people in the world.

There Beadwork / Wirework designs are really amazing. Yes you heard right! These talented artisans for the Ndebele tribe express themselves through this very art form.

Dating back they used the beadwork mostly for ceremonial occasions, using organic materials, but now with the introduction of glass beads through overseas visitors, there artist has turned to something with a more modern and creative twist.

Traditionally over the years, the tribal women were renamed for the ceremonial costumes and for basket basket weaving, put the two together and they started creating
the most beautiful designs.

Today Africa is experiencing a revolution. Numbers of talented artisans, are making these steel wire sculptures and then beading them with bright bold colors. Animal sculptures, jewelry, mobiles, wall art, decorative bottles, vases, and cutlery the list is endless.

This truly is unique artisanship.

Article Branding is an Integral Technique to the Success of Your Product – Are You Doing it Right?

What does article branding do? It turns a common product into a unique and exciting buying opportunity. There are a number of things that branding builds upon: value, image, utility, quality and service. You must be prepared for an ever changing moody market that might drop you for something new and hot, Branding will help you overcome this, and set you up for sustainability.

Methods which are the keys to effective branding are as follows:

Your brands total value. This is the sum of all your branding. You want to optimize all branding techniques for as few advertising and research dollars as possible, which makes article marketing a great choice as it costs very little compared to other forms of branding.

Your product has to stand out. Differentiate your product. This is very important! How is it different and better than your competitors? Why do this? You want your product to stand-out in peoples memory. Some brilliant product Key stones can help here, like this pizza ad: “delivered hot to your door in 30 minutes or get it free” . People remember this because it becomes a challenge. And they become emotionally involved in the product.

Customer relationship: the customer must have confidence in the quality of your product, which in their eyes is far better than your competitors. They will feel that nothing can truly compete with the features of your product.

Article branding is perfect choice to do all of the above. If the market likes what it see in a brand, there is know doubt that it will lead to increased sales and will allow you to brand a second cup to sell to your customers.

But beware once you have branded your product, it is almost impossible to change this. So do it right, or you will go bankrupt.

This is where the power of the Internet and article branding comes into power: problem, how will the market respond to a brand? This is not an exact science. This will involve market research and doing this online is almost instantaneous, as you can test the waters by writing a few articles to see how people react to your branding, or post at the forums to see what their reactions might be.

First thing you have to know is what are your company’s goals? Your branding should be lined up with those goals. My tip: if you want to succeed at article branding go to the professionals in this field: